Daily News | Bioré faces backlash after pore strip ad mentions school shooting repeatedly. Survivors say it’s exploitive and capitalizing on trauma.
MSU students who graduated from nearby Oxford High have experienced two shootings in under two years“Life has thrown countless obstacles at me this year. From a school shooting to having no idea what life is going to look like after college,” Brown said in her now-deleted TikTok. “I will never forget the feeling of terror that I had walking around campus for weeks in a place I considered my home. With countless anxiety attacks to crying alone in my room at night.
“My message to you guys is that it’s okay not to have it all together. Life continually changes, and your thoughts will too. Do things that make you happy and know everything will work itself out. Join me and Bioré Skincare in speaking up about mental health,” she said. The video was met with fierce backlash, prompting Brown to turn off comments and eventually delete the video . Critics turned to Bioré's social media accounts to sound off, questioning who approved the video’s content and why the skincare company thought tying school shootings to a pore strip ad was OK.
“I won’t purchase from a brand that uses gun violence as a marketing tactic,” one user wrote on Bioré's TikTok account.“You should rethink your marketing department,” wrote another.
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