A Google commissioned study of U.S. users ages 18 to 24 found that nearly 40% use TikTok or Instagram to search online.
market share and isn't likely to get toppled. Whereas TikTok can be an inspirational place to find a Halloween costume or ideas for your fall wardrobe, Google is the fastest way to look up a news article or get directions to the post office.
With many videos less than a minute long, “I can consume that information and move on quickly,” Pennington said.Pennington turned to TikTok when she was searching for a travel bag that would fit Spirit Airlines’ personal item dimensions. Social media apps like TikTok and Instagram also give users the ability to interact with content creators with comments, questions and likes.
But instead of typing her queries into a traditional search engine, Jashani turns to social media. The 26-year-old content creator said she goes to Google for less than 30% of her searches now, reserving it for “serious” matters like maps and news. “It’s so much more effective,” said Jashani, who is based in Singapore. “It's just faster to get information rather than navigating through multiple sources” on Google. “It’s so bite-sized,” she told USA TODAY.
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