Black Americans Continue to Be Underserved in FAST

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Black Americans Continue to Be Underserved in FAST
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For Variety VIP+ subscribers: Why despite Black audiences switching more to streaming, just 2% of U.S. FAST channels center on Black content

of U.S. FAST channels aimed at Black Americans, a number of services launched either owned-and-operated Black-focused FAST channels or added more of the available channels to their lineups.

This is not necessarily the fault of FAST services. A lot of Black content is locked away on micro-SVOD services as various entertainment companies fragment the market to try to capitalize on the desire to watch Black-focused content. Currently, this is an area within Black FAST that is almost nonexistent. As of February 2023, just two Black-focused shows have dedicated single-series channels . Contrast this with the 71 that exist for Spanish-language shows, many of which are used to upsell consumers into subscribing to the subscription tier at TelevisaUnivision’s service ViX.

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