Black Americans say skincare brands still have a long way to go in creating products that work well with people of color (48%), according to new research.
A survey of 2,000 Black Americans explored their confidence levels and how access to skincare plays a role.
Consequently, 37% also feel insecure about their skin issues on a daily basis and six in 10 said it negatively affects their confidence when their skin is not at its best.Four in five of all respondents consider their skin sensitive, even if they don’t struggle with a specific concern. “Eczema is the second-most prevalent skin disease to affect Black Americans and it often goes undiagnosed. Despite this, our research shows that Black Americans are not seeing dermatologists on a regular basis,” said Jipsha Thakrar, Aveeno® research and development manager. “It is important that everyone has access to doctors and resources to properly take care of themselves and their skin.”
Results showed that while 60% said skincare brands have come a long way in working with people of color, 48% say there is still room to improve.The survey found that a majority of respondents deal with some kind of skin concern, such as rosacea or eczema , and 44% of these respondents struggle with it every day.Black Americans shared that they look for providers that understand their skin , are affordable and are nearby .
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