Black Friday once again kicks off US holiday shopping season which is six days shorter this year
People carry shopping bags from Macy's Herald Square during early opening for the Black Friday sales in Manhattan, New York City, US, on November 28, 2019.
Adobe Analytics predicts a loss of $1 billion in online revenue from a shortened season. Still, it expects online sales will reach $143.7 billion, up 14.1 percent from last year's holiday season NRF expects online and other non-store sales, which are included in the total, to increase between 11 percent and 14 percent, for the holiday period.
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