Analysts say this year's sale will be the biggest ever, but retailers won't offer as many discounts.
But Linda Ellett, head of consumer markets at analysts KPMG, said deals were likely to be worse this year as retailers struggled with global supply issues linked to the pandemic, and shortages of HGV drivers and warehouse staff.
Retailers also want to smooth out demand to try to reduce the pressure on distribution centres where goods are picked, packed and despatched over the big Black Friday weekend.Some businesses, especially smaller independents, will shun this event altogether. John Lewis told the BBC: "We've worked closely with our suppliers and we are confident we've got an extensive range of deals across a wide range of categories that represent great value for our customers."
"We've already seen retailers reach out and suggest customers buy early for Christmas which should ease the pressure," said senior vice president Tom Forbes.Some big brands such as M&S and Next are shunning Black Friday this year, with M&S again saying its focus was on "offering great value throughout the whole season".
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