‘Black Panther: Wakanda Forever’ Most Watched Marvel Premiere WW On Disney+, Samba TV Measures 2.1M U.S. Households
— granted, they were both available on an extra pay-tier on Disney+.Black Panther: Wakanda Forever
made a splash in its debut on Disney+ as 2.1 million U.S. households streamed the much-anticipated sequel to the iconic film featuring a star-studded cast.”than other recent superhero franchises, including. There was a significant over-index of 44% against the average U.S. household among Black households based onviewership in the first five days, surpassing that of the other films.
Samba TV gathers viewership data via its proprietary Automatic Content Recognition technology on opted-in smart TVs. Samba TV’s ACR is integrated at the chipset level across 24 of the top smart TVs globally and captures content that crosses the TV screen, regardless of source. This results in unbiased viewership insights around the world; Samba TV’s 3M smart TV research panel is balanced and weighted to the U.S. Census across age, gender, ethnicity and household income.
By contrast, Samba TV’s panel is nearly 80 times larger than Nielsen’s household footprint of 45K homes. Samba TV doesn’t estimate viewership on mobile phones. Samba TV measures at the household level, and does not extrapolate to the individual viewer. This is an important differentiation from for example numbers released by individual streamers who report at the viewer level.
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