Bleached: HelloBleached use a personal approach to make a major appeal, realizing that sometimes asking a simple question—'Don't you think you've had enough?'—could be life-changing. theclaremartin breaks it down -
These days, far fewer eyebrows are raised when someone at the bar opts for seltzer instead of a scotch. Musicians and various celebrities proudly proclaim their sobriety and are open about their substance abuse issues, negating the long-perpetuated myth that artists can only create when struggling. From’s Bethany Cosentino to Eminem to Idles, sobriety is becoming hearteningly more commonplace in an industry that has long glorified drug and alcohol-fuelled debauchery.
The anthemic “Heartbeat Away” makes for a taut opening with “Hard to Kill,” showing that the group has graduated to ever-larger stages and a more stadium-ready sound . “Hard to Kill,” which depicts the life of an addict spiraling towards disaster but still narrowly missing it, is infectiously catchy with throbbing funk basslines and the occasional cowbell. At times, though, the song veers towards the anonymous cool of the slick tracks playing during car commercials.
One major exception is “Somebody Dial 911,” a new wave-inflected track about cutting off a relationship with a fellow addict with Christmas-y “oohs” and chiming synths that nod slightly at’ “Everybody Wants to Rule the World.” The happy-sad stylings of new wave feels made for the twin heartbreaks of leaving a romantic partner and an entire way of life behind.
Addiction as subject matter is by no means new territory, but Bleached switch up their approach by loosely traveling backwards in time on the album. They begin with their present day sobriety on “Heartbeat Away” , building up to later songs “Valley to LA” and “Awkward Phase,” recalling the Clavin sisters’ upbringing in Southern California at “backyard parties where we dressed like boys.”
Despite the over-production that occasionally takes away from the Clavins’ raw talent, the album itself tells vital truths about the codependence of addicts , the rose-colored glasses worn when remembering the days before being consumed by alcoholism and the importance of acknowledging sobriety as a continuous journey. The Clavin sisters use a personal approach to make a major appeal, realizing that sometimes asking a simple question—”Don’t you think you’ve had enough?”—could be life-changing.
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