NEW: As of early afternoon Friday, Michael Bloomberg is spending up to $25.4 million in ad buys in multiple states, including California, New York, Florida, Texas and Illinois, ad service firm CMAG confirms to ABC News.
Former New York City Mayor Michael Bloomberg, who legally jumped into the presidential race Thursday after filing official paperwork with the Federal Election Commission , is making a pricey entrance with an eight figure television ad campaign.
According to CMAG, not all television stations have filed their ad buy records from Bloomberg yet, so the numbers are expected to increase. On the Republican side, President Donald Trump has spent about $4.7 million on television, which brings the total for 2020's ad spending up to about $55 million. His wait-and-see approach isn’t stopping him from pouring millions into the 2020 race. Digital ads targeting Trump for his behavior, such as his"tantrums" and"lies," started running on Facebook recently.
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