The new numbers suggest that Bloomberg's nontraditional strategy could be working.
The candidate has said he's not trying to qualify for the debates, which require that campaigns meet a donor and polling threshold. Bloomberg is financing his race without contributions, leaning instead on his multibillion-dollar fortune, and isn't focusing on early primary states Iowa and New Hampshire.
Senator Bernie Sanders of Vermont also edged out the president by 5 percentage points, followed by former Indiana mayor Pete Buttigieg and Senator Elizabeth Warren of Massachusetts, who obtained 4 percent and 3 percent more support over Trump, respectively. Notably, Bloomberg's recognizability in the state is higher than Buttigieg's and similar to Warren's, the poll showed, suggesting his more than $200 million advertising strategy is making its way into people's homes there. Still, only 26 percent viewed the candidate as"favorable." Sanders and Biden, each at 44 percent favorable, were the most well-liked among Democrats and Trump.
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