The story of Blue Bottle Coffee: How a struggling clarinet player used $15,000 in credit card debt to launch a $700 million brand. (via CNBCMakeIt)
). However, Hyland says consumers generally only spend more money on coffee when the economy is performing well. So it is worth noting that Blue Bottle's expansion beyond San Francisco started in earnest in the past decade, once the U.S. economy started turning around after the 2008 financial crisis.
"I think we have a lot to thank Starbucks for in terms of creating a market where people want to go out to coffee and feel like that is a fun and acceptable thing to do," Freeman says.
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