BMW And Google Bring The i4 And iX To Your Driveway With New Augmented Reality Experience | Carscoops

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BMW And Google Bring The i4 And iX To Your Driveway With New Augmented Reality Experience | Carscoops
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BMW And Google Bring The i4 And iX To Your Driveway With New Augmented Reality Experience | Carscoops carscoops

promises to take things even further by allowing shoppers to check out vehicles from the comfort of their home.to bring an immersive augmented reality experience to customers interested in the electric i4 and iX.

Designed to be as high-tech as the vehicles themselves, the augmented reality experience will allow users to digitally place the i4 and iX into any real-world environment. Since BMW is leveraging Google Cloud’s AR technology to bring the models to life in “photorealistic detail,” shoppers can get up close and look at “details like the fine leather grain and stitching in the interior of the BMW iX, vividly rendered via millions of polygons by Google Cloud’s industry-leading computing technology.

BMW North America’s head of brand communications and strategy, Albi Pagenstert, said “We know that our new and existing customers expect unique and innovative campaigns for two of the most unique and innovative vehicles in our brand’s history, and Google Cloud helped us create something very special to share with them.”, which provides a direct link into the experience in the Google app for Android and iPhone OS.

The iX, on the other hand, is an electric crossover that is the “technological flagship of BMW i.” Thestarts at $83,200 and features a dual-motor all-wheel drive system with 516 hp and 564 lb-ft of torque. This enables the model to hit 60 mph in 4.4 seconds and travel up to 324 miles on a single charge., which will arrive in the United States in June. It starts at $105,100 and has a combined maximum output of 610 hp and 811 lb-ft of torque. This drops the 0-60 mph time to 3.

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