BMW explains why i7 and 7 Series are nearly identical:
, but it's not a look that's going to extend to the rest of the range; don't expect the next-generation 3 Series to look like a 7 that shrunk in the wash. So-called Russian doll styling isn't what van Hooydonk hopes to achieve as he overhauls the rest of the lineup and adds"We are going to offer more variety in the character of the vehicle. It's not going to be one [design] language applied to all of our vehicles.
Our lineup is quite large right now, so we feel that we need to get these vehicles in character to the specific customers because there are always different competitors in each segment. You could say, in broad terms, that the 7 Series represents that philosophy at the top end, in the luxury segment, but we will do that all across the board. Things like grilles and headlights will vary.
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