Bob Iger is back as CEO to walk Disney back from the woke cliff

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Bob Iger is back as CEO to walk Disney back from the woke cliff
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Disney CEO Bob Chapek was pretty mediocre at cutting costs and doing what Disney used to do: Make movies that appeal to the masses.

His most recent earnings report was a disaster in style, which angered the Disney board as much as his awkward about face on the Florida sex-ed law. Disney reported lower than expected fourth-quarter results that Chapek tried to spin it as something not-so-bad just before companywide layoffs.

Iger will have to deal with Chapek’s poor earnings and unprofitable streaming plan ahead of a potential recession.To be sure, streaming isn’t easy for anyone, but Chapek’s plan to make it profitable by 2024 seems to be a stretch, since in its recent quarter it lost $1.4 billion. There’s a looming recession that could eat into the one part of the business that’s doing well and subsidizing the streaming losses: theme parks. Activist shareholders are circling.

They probably won’t publicly demand the end of leftism from Iger. They probably won’t have to because Iger, for all his history of virtue signaling, can read a balance sheet. He’s smart enough to sense the mood of the country that virtue signaling plays well among the tweeting left but not so well with Disney customers. because parents just don’t like corporations proselytizing to their kids.

My bet: Iger will make nice with DeSantis. He might even try to sell the company to an outfit like Apple, which can use the content and has the balance sheet to pay up. Iger certainly won’t make Disney anti-woke. But based on his experience, he’ll be smarter about it than Chapek was.

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