Hot off of its latest fundraising round, Bold Metrics eyes how the category fits into the metaverse.
The company’s vision could help set the technology’s path into the virtual world. It’s already gotten started by debuting its Body Data NFT in January.
“We produce all the detailed body measurements of the consumer. So it’s like they’re being 3D body scanned, but with AI, essentially. And so it creates quite a scalable way for retailers and brands to capture the body data of their customers, and relate it to the sizing of their garments,” she added.
A recent example came courtesy of Walmart, which debuted virtual fitting rooms in March, thanks to the Zeekit platform it acquired last year. At its latest partner summit in April, Snap Inc. unveiled a slew of new features, including advances in augmented reality fashion try-ons. At the time, Carolina Arguelles, head of global AR product strategy for Snap, explained the need to WWD: “We’ve been investing in expanding capabilities, not just for the try-on with the camera, but supplementing that with amazing new fit and sizing recommendations,” she said.
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