In September 2016, boniver returned from a five-year break with a new album, '22, A Million,' that reached No. 2 on the Billboard200. But lead singer Justin Vernon saw the album’s success as a chance to do something bigger.
In September 2016, the indie-folk actsaw the album’s success as a chance to do something bigger.
During a tour stop in Sydney, the band asked fans for donations to benefit one of the largest local shelters for abused women in the area, Northern Beaches Women’s Shelter; by the end of the evening, it had raised $11,000. That overwhelming response led Bon Iver to launch the 2ABillion campaign, through which the group raises money for human-rights charities at every stop on a given tour.
2AB collects funds from online auctions for concert ticket packages, a portion of merch sales and on-site donations. So far, the campaign has raised nearly $340,000 over the course of three tours for such charities as youth music education nonprofit Girls Rock Denver. Last year, the average donation to each partner was nearly $7,000. In April, 2AB’s funds helped the Argrow’s House women’s shelter in Illinois pay off part of its mortgage.
“Not everyone is safe,” says Vernon. With 2AB, “we thought we could not only learn about the organizations helping those in need, but also allow our fans to encounter these groups.” He says that roughly 7,000 fans have participated in 2AB at on-site charity tables alone, leading to more than 4,300 signatures collected for various campaigns and initiatives.
, founding director of Surviving in Numbers, which raised more than $1,000 for its campus sexual assault prevention workshops at Bon Iver’s Sept. 15 date at The Forum. And at the Sept. 3 tour stop at Colorado’s Red Rocks Amphitheatre, Girls Rock Denver raised funds to help launch its inaugural after-school program.
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