Bonnaroo Co-Founder Ashley Capps Looks Back on Billboard's First Live Music Summit

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Bonnaroo Co-Founder Ashley Capps Looks Back on Billboard's First Live Music Summit
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Bonnaroo co-founder Ashley Capps recalls the inaugural LiveMusicSummit triumph

’s first Live Music Summit and Awards in 2004.

Today, AC Entertainment books and presents over 1,200 concerts and events annually, says Ashley Capps, founder/CEO of AC Entertainment. The marquee festival sold out for the first time since 2013 last year with 80,000 attendees across four days; in 2016, Live Nation acquired a majority interest in AC, and will wrap its purchase of Bonnaroo, which began in 2015, this year.

“Ashley’s love of music is embedded in his DNA,” says Charlie Walker, partner, C3 Presents. “He creates festivals that don’t begin with a profit-loss focus but are truly about the music. That kind of purity puts him in rare air.” Adds Jonathan Levine, Music Executive Leadership Group, Paradigm Talent Agency: “Ashley built his reputation the old fashioned way. He earned it. One show at a time, from the ground up. The first show we ever did together wasBelow, Capps recalls the inaugural Live Music Summit triumph.In 2002, industry consensus was that launching a major rock festival in the U.S. was a bad idea, following the Woodstock ’99 disaster.

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