After Bonnie Raitt’s “Just Like That” won the Grammy Award for song of the year, her team put out a shorter radio edit of the tear-jerking ballad — and then proceeded to do almost no further radio advertising or promotion.
Bonnie Raitt accepts the Song Of The Year award for “Just Like That” onstage during the 65th GRAMMY Awards at Crypto.com Arena on Feb. 5, 2023 in Los Angeles.’s “Just Like That” won the Grammy Award for song of the year, her team put out a shorter radio edit of the tear-jerking ballad — and then proceeded to do almost no further radio advertising or promotion., Raitt’s manager, says by email.
“We didn’t put it forth as a single with a specific [radio] impact date aggressively going for ads. We are simply here to support those interested in the song.”The lack of a radio strategy around “Just Like That” is distinct from the strategy around the album, which has the same title.
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