As office occupancy rates stagnate, employers are giving up on perks and turning to threats.
After more than two years of trying to coax workers back into offices, bosses are losing their patience.
The new pushes for in-person work mark a major shift as executives directly acknowledge the challenges with the model — in some cases saying productivity has declined, and citing fewer opportunities for spontaneous collaboration, mentorship and connection-building. Meanwhile, employers have new leverage as the labor market has cooled, leaving workers less room to be choosy.
Zoom spokesperson Danielle Stickler said a structured hybrid approach is most effective for the company, adding that it leaves Zoom “in a better position to use our own technologies.” Meta’s return to office policy asks teams to prioritize time together to foster strong collaboration and a vibrant culture, spokesperson Dave Arnold said.
“What we’re seeing that’s more successful is when companies are using some form of analytics” to determine which workers need to come in on the same days, Cross said. He estimates that only about 5 percent of organizations are taking this approach. “Leaders are just saying, ‘We need water-cooler moments,’ ” Cross said. “They’re not looking and saying, ‘These are the interactions we need to stimulate.’ ”Cisco is trying the team-based approach.
When it comes to office time, workers are looking for “elevated experiences they can’t get at home,” according to Chase Garbarino, chief executive of workplace software company HqO. Free food, great tools and attractive workspaces are a big draw, but HqO’s data shows that “the number one thing people want out of a workplace is concentration space,” Garbarino said.
“It might just be worth it to give up my job and try and find work where I can have more flexibility to be around them,” Targos said.
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