The new fancy showroom at Botanica is intended to make shopping for marijuana products more relaxing, especially for inexperienced customers.
Edward Celaya Like any dispensary worth its salt, you smell the product at the newly designed Botanica showroom and lobby before you see it.
Hill explained how Botanica, a locally owned and independent premium dispensary, which also has a small 5,000-square-foot indoor grow operation in a separate warehouse in the rear, has been located in the same building since coming online to serve medical marijuana patients in 2014. “The old model, the traditional model, which was you wait in the line, you get called in the back, then you can begin your shopping on a one-to-one basis,” Hill said.
“There's people that are still learning about cannabis or getting used to it are canna-curious,” Hill said. “This is really built to be very open and very welcoming to everybody, and we're treating it like a normal product.” Strains are exhibited, art or trophy-like, in enclosed alcoves set into the walls lining the showroom, with individual overhead lighting illuminating each strain’s physical characteristics, while accompanying placards showcase their flavor and cannabinoid profiles, reminiscent of museums alerting patrons to the works of notable former masters.
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