Fitness studios across the United States are turning to online platforms to keep their audience connected during the COVID-19 pandemic that's caused many of them to close due to stay-at-home mandates. But so far, the boutique classes are largely offering classes for free, meaning their once-pricey classes are no longer bringing in money for the companies and their instructors.
And once studios do reopen, there's the question of whether they'll hold classes at full capacity or keep attendance at a minimum. Before entirely closing their studios, several boutique fitness studios, such as SoulCycle and Rumble, cut their attendance in half in order to comply with social distancing recommendations.
"We might still have to cap classes at 30 not 60, or we might have to cut half the schedule," Axman said. Instructors who are no longer teaching classes through studios can turn to avenues like paid, one-on-one personal training. Rumble sent out an email last month to customers that had ways to contact each trainer to set up independent training lessons. Axman, who promotes his digital coaching on Instagram, said he charges $10 per online class, and his turnout has been good so far.
Jimmy Adames, who was furloughed this week from his title services coordinator position in Orlando, considers himself an Orangetheory super fan. Adames said that before the studios shut, he would take Orangetheory classes six times a week at one of the studio's more than 1,200 locations across the United States. He and his fiancee, Tiffany, now do Orangetheory's digital classes five times a week in the couple's living room.
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