The 25th James Bond installment came in on the low end of expectations in North America, where older adults are less inclined to return to theaters.
The movie’s opening underscores the ongoing challenges facing the box office recovery as studios release movies that were delayed numerous times because of the pandemic.feast on younger consumers, the Bond series has always been fueled in large part by adults 35 and older, a demo that’s more reluctant to return to cinemas due to the pandemic. Older women in particular are nervous.
Bond films have never sported huge openings and, instead, rely on strong multiples. They also are bigger internationally. That hasn’t changed.saw its early total climb to $250 million-plus over the weekend for a worldwide cume north of $300 million. It earned another $89.5 million over the weekend from 66 markets for a foreign tally of $257.4 million — that is without China — and $313.3 million worldwide. In many regions it held well or was even up, such as in parts of Latin America.
The big-budget tentpole has been embraced by critics and earned an A- CinemaScore from audiences in North America, the same as the last Bond film, 2015’s
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