Millennials and Gen Z helped a record number of films cross $1 billion globally at the box office, but the summer season still ended 2 percent behind last year. Here's why:
Millennials and Gen Z help a record number of films cross $1 billion globally, but the season ends 2 percent behind last year amid an art house swoon and a"big gap right now between the haves and have-nots.", a coming-of-age tale about two high school seniors on the verge of graduation, was poised to become a breakout among younger moviegoers. It lit up social media after its premiere at the SXSW festival and boasted a 100 percent rating on Rotten Tomatoes.
But veteran film executives were stumped when the Annapurna film flunked with a debut of $8.7 million over Memorial Day weekend on 2,505 screens, foreshadowing a tough summer for counterprogramming designed for younger and older adults.on the same weekend, with the CG/live-action remake luring thousands of Generation Z and millennials, who feasted on the original 1992 animated film as youngsters .s opening-weekend audience, while ages 25 to 34 made up 27 percent for a combined 64 percent.
This pattern — promising adult-oriented releases underperforming as Disney tentpoles dominated — repeated itself throughout the summer. Meanwhile, a record number of films —
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