Boy in Wheelchair 'Never Gets to See Kids Like Him' Until a Target Ad Proves the Power of Representation

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Boy in Wheelchair 'Never Gets to See Kids Like Him' Until a Target Ad Proves the Power of Representation
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“He just stared at it in awe!”

moving Facebook postThe picture was a Target display ad featuring a boy in a wheelchair. Oliver, who will turn two years old next month and has a condition called Caudal Regression Syndrome, also uses a wheelchair – something his mom calls a"valued resource" – and rarely sees kids like himself reflected back.

"He recognized another boy like him, smiling and laughing," she continued."Oliver sees kids every day, but he never gets to see kids like him. That was amazing! I am so happy that other kids that pass through here with their parents will see this." Demi's photo was shared nearly 8,000 times and even reached the parent of the boy, named Colton, in the advertisement:"This picture has me in tears!" Ashley CatharineFor both of these parents, especially, this is a powerful example of how much inclusion representation matters.

"There is a lot of focus on representing diversity," Demi wrote,"but representing people with disabilities is just as important."

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