Boy's 'ice cold beer' stand prompts calls to child services — turns out to be root beer
Along a local Utah roadside, a young boy caught the attention of locals and their police department, with a bold sign in big, black letters that read “ICE COLD BEER.”
With school out of session, Seth, 11, needed to find something to occupy his time. His last name has been omitted to protect his privacy at the request of his mother. After receiving several reports about the boy’s stand, the local Brigham City Police Department dispatched an officer to investigate the matter. However, all authorities found upon arrival was a marketing “genius.”Upon further inspection of the sign, the word “root” is written in a small green script above the large letters that read, “BEER.” And so, as it turned out, there were no alcoholic beverages involved— just IBC Root Beer.
“His marketing strategy has resulted in several calls to the BCPD, but apparently it’s paid off as business has been good,” reads the Facebook post. In addition to garnering even more sales from locals, the post has earned Seth praise and encouragement to keep up the “sweet sales.”
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