'Brand Storytelling and Digital Publishing to Guide Your Audience' branding brandstorytelling
Brand Storytelling Agency and Custom Digital Magazine Publisher for brand who want an interactive, multimedia, e-bookIt isn’t enough to tell your personal brand story all over social media to get followers, if they don’t know or aren’t interested in what you are selling you won’t get ahead. Many influencers are busy trying to build a bigger following and in the process tell all sorts of stories that get ‘likes’ and comments because they tug at heartstrings, look cute, or are a trending topic.
It is better to have a smaller engaged audience who knows what you are about and wants to be a part of your community instead of being a part of the crowd of people following each other for no reason than to get bigger numbers. If you have 100 people all trying to create content and get followers so they all follow each other, how many customers do you have? If you answered zero - you are probably right.
Once you know what you want to be known for, you can start creating the right content … but you still have to find the right audience and you do that by engaging with content similar to yours. Search out keywords and hashtags and then leave thoughtful questions or comments to start a discussion on the post. As you do, people will go to your profile to learn more and those who are interested in what you have to say, will follow you.
As you tell your story and build out your digital footprint, it becomes fractured and your audience will only see bits and pieces as they move through their customer journey. Imagine trying to figure out the whole story of a movie, with a complex story line, when all you see are the trailers.
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