Brands can save lives during the coronavirus crisis by running advertisements alongside news coverage of the outbreak (via IAB President David Cohen)
, a trade group for more than 650 leading media companies, brands, and the technology firms. He previously was president of Interpublic Group's Magna, where he executed large global transactions for the ad holding company giant and its clients, including Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.
We ask all brands, agencies, ad verification firms, and other companies in the digital advertising supply chain not to block the news. Having spent the last 20 years working closely with marketers on the agency side of the business, I know all the arguments about this first-hand. It ensures that reckless disinformation efforts will be blunted by news that is accurate, fact-checked, and reliable.This is not only a wise thing to do. It is not only kind. It is absolutely necessary.
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