Consumers are cutting back on restaurant spending, but breakfast sales appear to be holding steady.
But when the pandemic hit and shuttered offices and schools, breakfast saw the sharpest decline in sales.reported that customers were buying lattes and macchiatos later in the day. Many Taco Bell locations opted to skip serving breakfast and opened later in the morning because of staffing challenges. By contrast, General Mills and Kellogg saw sales of pantry staples like cereal and Pop Tarts surge, while demand for orange juice climbed for the first time in years.
"Now that we're getting back to more normalized behaviors, we're really just returning to the oldest trend where breakfast was generally outpacing the growth of other dayparts," Portalatin said. Strong breakfast sales bolstered McDonald's U.S. same-store sales growth of 3.7% in the second quarter, executives said in late July. The chain hasn't brought back its popular all-day breakfast menu, which means Egg McMuffin fans have to get up earlier in the morning now."People are starting to engage in the doughnut for the office et cetera in the morning time, so we see some growth there," Krispy Kreme CEO Mike Tattersall told CNBC.