(Reuters Breakingviews) - Amazon.com’s data deal is inviting D.C. scrutiny. As i...
The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, U.S., February 14, 2019. REUTERS/Brendan McDermid
There’s nothing new about retailers extending discounts for information on shoppers. Companies used to offer a few bucks or a prize entry to those who filled out surveys. Amazon is offering $10 to new users of Amazon Assistant, its shopping comparison tool, if they spend $50. Amazon is worth nearly $1 trillion because it has a commanding lead in e-commerce. Google parent Alphabet and Facebook have also grown hugely valuable by dominating search and social networking. It’s difficult to prove these businesses harm consumers under conventional antitrust theories. Amazon’s profit margins are razor thin. Alphabet and Facebook don’t even charge for most of their offerings.
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