The image of a woman on a bicycle along a busy road in Iran's capital could become far more common with the launch of Bdood, the first private bike-share company that rents its signature clunky, orange bikes to both men and women.
Sara Alirezaei was riding a bright orange bike along one of Tehran's main, tree-lined boulevards when a male flower seller noticed her labored breathing and offered a word of encouragement:"Don't be scared. Biking is easy," he called out.
"I was stressed and excited" to take a Bdood bike for a ride, she said."The last time I had ridden was about 17 years ago." Similarly, the shifting view on bikes -- and Bdood's inclusion of women -- has come quietly. Its proponents note that the victory could be fleeting. But others, notably the current mayor of Tehran, have encouraged the idea as a way to help reduce the city's chronic congestion.
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