Secret Cinema, the popular British event cinema brand, is expanding to China, marking the company’s debut on the international stage. In collaboration with Chinese firm SMG Live, Secret Cinema will…
, the popular British event cinema brand, is expanding to China, marking the company’s debut on the international stage.
In collaboration with Chinese firm SMG Live, Secret Cinema will launch with its current immersive show Casino Royale in Shanghai on November 23 of this year. Secret Cinema was founded in the UK in 2007. The immersive cinema screenings include theatrical elements and fancy dress as audiences are assigned a character and become part of the show. The label has run more than 70 productions.opened in London this year and has drawn in around 120,000 customers so far; making it the company’s biggest production to date.and its performing arts and live entertainment division, SMG Live has curated hundreds of productions.
Max Alexander, CEO, Secret CInema comments, “>xpanding internationally is incredibly complicated even with a traditional theatre show and Secret Cinema is a unique product with added complexities. We can’t just hire a purpose built venue, we need a venue that can house a production of this magnitude and then we have to build it.
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