British supermarket group Waitrose said on Monday it had reduced the price of more than 200 products as part of a 100 million pound ($126 million) plan announced earlier this year in the fight to retain customers struggling with high inflation.
People queue outside the Waitrose and Partners supermarket, amid the coronavirus disease outbreak, Balham, London, Britain December 22, 2020. REUTERS/Hannah McKay
LONDON, June 12 - British supermarket group Waitrose said on Monday it had reduced the price of more than 200 products as part of a 100 million pound Food prices are up more than 19% over the last year, outpacing the broader inflation rate and adding strain to household budgets being stretched by high energy bills and other price increases.
Waitrose, part of the employee-owned John Lewis Partnership, said products on which it had lowered prices included butter, tomato ketchup and golden caster sugar, as well as salads and ice cream, with half of the products now at least 10% cheaper. "We’ll still react to any drops in food inflation and pass on savings to our customers as soon as the prices we pay begin to fall," said Charlotte Di Cello, Waitrose's commercial director.
Monthly industry data has consistently shown Waitrose losing market share and underperforming rivals including industry leader Tesco
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