Chase Fisher, the 35-year-old founder of Blenders Eyewear, finds himself in the right place at the right time thanks to Deion Sanders' moxie and a rival coach's dig
How does someone explain what it’s like to strap yourself to a rocket ship, hair pinned to your scalp, cheeks caved against the G-forces, as life accelerates in a blink?.
Blenders founder Chase Fisher shows a pair of Prime 21 sunglasses Tuesday at the company’s headquarters in Pacific Beach. Blenders partnered with Colorado football coach Deion Sanders on the eyewear.He has built a company with six retail stores, linking Encinitas, Santa Monica, Houston, Austin and Delray Beach, Fla., to the company’s beating heart in San Diego.Prime TimeFisher’s father mentioned the charismatic coach a year and a half ago, when Sanders guided Jackson State.
“It’s probably the greatest right-time, right-place, random moment in social media history,” Fisher said. “It feels as if Blenders became the face of pop culture in sports overnight. It’s hard to reconcile. What Sanders has sparked at 3-0 Colorado — a woeful 1-11 a season ago — created its own gravitational force. The Buffaloes, with “Coach Prime” at the helm, are the talk of college football.
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