Sales of Modelo at groceries and beer stores outpaced those of Bud Light in 2023, according to data released by analytics firm NielsenIQ.
Modelo, which is distributed in the US by New York-based Constellation Brands, had an 8.34% share of dollars spent on beer compared to 8.28% for Bud Light through Aug. 12, NIQ reported.
Mulvaney, a transgender social media influencer with millions of followers, began touting Bud Light on her Instagram and TikTok accounts in early April,
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