The woman behind Bud Light's marketing said she wanted to update the company's 'fratty' image and reboot its 'out of touch' humor with a push for inclusivity days before Bud Light's partnership with transgender influencer Dylan Mulvaney went viral.
The woman behind Bud Light's marketing said she wanted to update the company's"fratty" image and reboot its"out of touch" humor with a push for inclusivity days before Bud Light's partnership with transgender influencer Dylan Mulvaney went viral.
Heinerscheid, the first woman to take the helm of Bud Light's brand in its 40-year history, had a"super clear mandate" to"evolve and elevate" the brand, she said. Social media buzzed on April 1 when the face of arguably the most famous transgender figure appeared on a can of Bud Light. "This month, I celebrated my '365 Days of Womanhood,' and Bud Light sent me possibly the best gift ever ... a can with my face on it," Mulvaney said.
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