The marketing campaign is the most recent effort to recover beer sales after a boycott was imposed on the brand in April.
The Bud Light marketing team has unveiled its latest effort to bolster sales amid an ongoing boycott—by giving away beer for free.
, and Anheuser-Busch's response to the backlash only added fuel to the fire after it neither walked back the partnership nor spoke out in support of its LGBTQ+ consumers.
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