For the first time in years, Bud Light is no longer America’s best-selling beer, as it was dethroned by Modelo Especial. The brand has faced backlash among conservatives since it debuted a campaign with transgender actress and activist Dylan Mulvaney.
Bud Light sales plunged in May, toppling the beer brand from its longtime perch as the nation's best-selling brew.
To be sure, Bud Light is still enormously popular and has sold more cases than any competitor year to date, but the Mulvaney fiasco threatens to change that, according to Bump Williams Consulting, which tracks the alcohol industry. Modelo Especial is a pilsner-style lager that began nearly 100 years ago in Mexico. Constellation BrandsModelo from ABI in 2013. Since then, Constellation has prioritized sales of Modelo, specifically by making sure stores never run out of stock, Williams said.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Modelo Eclipses Bud Light as America’s Most Popular BeerModelo Especial's sales surpassed Bud Light last month, as the latter faces a backlash from conservatives for partnering with a transgender influencer.
Leer más »
Bud Light will be sponsoring an ‘all ages’ drag show on June 17'The job of BudLight is to make beer. But the company seems to continue to be preoccupied with promoting stances on social issues that are way out of the mainstream. Until Bud Light stops, we should not stop calling it out, either.' -Jack_Elbaum
Leer más »
Bud Light is co-sponsoring an 'all-ages' drag show party: ‘Safe space’ ‘family festival event’Bud Light is sponsoring a Pride party for 'all-ages' despite falling sales and anger against the brand for its partnership with influencer Dylan Mulvaney.
Leer más »
Opinion | What the Target and Bud Light Boycotts Tell UsFrom WSJopinion: Students discuss companies taking social stances and whether or not they deserve reduced stock prices for doing so in this week’s Future View column
Leer más »
Visit San Antonio gives sneak peek at 2nd annual Bud Light Pride River Parade & CelebrationVisit San Antonio told KSAT in a sneak peek that attendees can expect an interactive experience, including professionally made floats, costumes, and great music.
Leer más »
Bud Light Co-Sponsoring 'All Ages' Drag Party -- 'Family Festival Event'Bud Light will be reportedly sponsoring an all-ages drag party despite the brand’s downturn after partnering with Dylan Mulvaney.
Leer más »