Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May.
Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Lightfrom the top spot it has held for more than two decades. The fall from the top further highlighted how much trouble the Anheuser-Busch brand is in following transgender influencer Dylan Mulvaney’s Instagram post showing off a customized Bud Light can.
In recent years, drinkers have been switching their beer preference to Mexican beers and spirits, such as tequila and mezcal. Williams said that a number of factors contributed to Modelo becoming the top-selling beer , including strong retailer support, great advertising, eye-catching packaging and a “springboard effect” from Cinco de Mayo going into the summer.
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