Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May.
. The fall from the top further highlighted how much trouble the Anheuser-Busch brand is in following transgender influencer Dylan Mulvaney's Instagram post showing off a customized Bud Light can.
For four weeks ending on June 3, Modelo captured 8.4% of US retail beer sales, with Bud Light falling to second place with 7.3%, according to NIQ data given to consulting firm Bump Williams. Dollar sales were equally grim for Bud Light during that period, with sales falling 24.4%, while Modelo's grew 12.2%.Modelo Especial overtook Bud Light sales in May."Modelo Especial appears to be increasing its sales growth each week as we get deeper into summer," Williams told CNN.
In recent years, drinkers have been switching their beer preference to Mexican beers and spirits, such as tequila and mezcal. Williams said that a number of factors contributed to Modelo becoming the top-selling beer , including strong retailer support, great advertising, eye-catching packaging and a "springboard effect" from Cinco de Mayo going into the summer.
Greg Gallagher, vice president of brand marketing for New York-based Constellation, told CNN that Modelo has been "enjoying an incredible run of success" for the past several years and said that it wants to replicate the dominance it has with Hispanic drinkers with more demographics. "Our growth is in maintaining that core but also bringing in non-Hispanic customers,and we're having incredible success.
Over the past several weeks, Bud Light sales declines have hovered around 25% weekly likely due to right-wing media's barrage of negative headlines following its partnership with Mulvaney and the brand's tepid response to the controversy that angered LGBTQ+ advocates. A single can bearing her face was provided for a social media post, but some prominent conservative figures attacked the brand and social media posts spewed transphobic comments.
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