Weeks after boycotts of BudLight, its parent company AnheuserBusch has reportedly decided to have marketing vice president Alissa Heinerscheid take a leave of absence following backlash of the brand partnering with transgender influencer Dylan Mulvaney.
Weeks after boycotts of Bud Light, its parent company Anheuser-Busch InBev has reportedly decided to have marketing vice president Alissa Heinerscheid take a leave of absence following backlash of the brand partnering with transgender influencer Dylan Mulvaney to promote the beer. She will be replaced by Todd Allen, who was recently Budweiser's global marketing vice president.
“No one at a senior level was aware this was happening,” an unnamed source reportedly said. “It was a mistake.”
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