Conservative activists have been targeting the beer brand over its partnership with trans influencer Dylan Mulvaney.
Anti-Bud Light graffiti is seen scrawled on a gate in Arco, Idaho, on June 21. A report from software company Union shows how the beer's sales have fallen in the second quarter of this year.Union's report found that North and South Carolina had the most dramatic fall in sales share for Bud Light, from 19.4 percent in the second quarter of 2022 to 12.5 percent in the same period of 2023—a drop of 6.9 percentage points.
New York and New Jersey recorded a fall of 5.1 percentage points, followed by Texas with 2.4 points, Oregon and Washington with 1.8 points and California with 0.85 points. Bud Light was the most popular beer sold at Union-affiliated venues in the second quarter of 2022. However in April to June 2023, it slipped to No 4 in the ranking behindThe top 10 for beers is completed by Dos Equis, Corona, Guinness, Modelo, Stella Artois and Yuengling.has contacted Anheuser-Busch, parent company of Bud Light, for comment via email. Michelob Ultra and Stella Artois are also Anheuser-Busch brands.
Anheuser-Busch's global CEO, Michel Doukeris, said in May that the decline in Bud Light sales represented about 1 percent of the company's global sales volume.
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