As beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to Bump Williams Consulting...
Bud Light’s downward spiral has accelerated in the wake of the Dylan Mulvaney debacle — and the carnage has begun to spill into Anheuser-Busch’s other mega-buck brands, The Post has learned.
Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week of April 29 — worse than the 21.4% decline it suffered a week earlier, according to Bump Williams Consulting and NielsenIQ data. Anheuser-Busch’s smaller U.S. brands also got dinged, with its Natural Light brand down 5.2% and its Busch Light seeing a 1.8% drop.
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Bud Light parent Anheuser-Busch to help distributors amid Mulvaney controversyAnheuser-Busch InBev is planning to help distributors feeling the sting of the controversy involving the beer giant's promotional effort with transgender activist Dylan Mulvaney.
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Trump on Bud Light controversy: ‘Money does talk — Anheuser-Busch now understands that’Donald Trump took to Truth Social to share his thoughts on the Bud Light controversy. “Money does talk — Anheuser-Busch now understands that,” he posted to the site on Sunday.
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Trump slams Anheuser-Busch in call to defund companies with Left-wing agendasFormer President Donald Trump slammed Anheuser-Busch on Sunday in a call to defund companies with Left-wing agendas as the beer brand continues to battle backlash sparked by its partnership with transgender influencer Dylan Mulvaney.
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Anheuser-Busch CEO blames ‘misinformation’ for Dylan Mulvaney debacle“Misinformation.” That was the term the CEO of Anheuser-Busch’s parent company used to explain the hangover from Bud Light’s partnership with transgender influencer Dylan Mulvaney.
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Anheuser-Busch CEO Criticizes 'Misinformation' After Marketing ControversyAnheuser-Busch CEO Criticizes 'Misinformation' After Marketing Controversy | Compare reporting by Forbes CNNBusiness WashTimes
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Can Bud Light Still Be the Beer for Everyone? - The Journal. - WSJ PodcastsLast month, Dylan Mulvaney, a transgender influencer, posted on social media about a personalized can of Bud Light the brewer sent her as a gift. A boycott ensued. WSJ’s Jennifer Maloney unpacks what the maker of Bud Light is doing to stem a sharp drop in sales and to support front-line teams bearing the brunt of the backlash. Further Reading: -Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash -Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash -How Bud Light Handled an Uproar Over a Promotion With Transgender Advocate Further Listening: -The Great Beer Battle of 2019
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