Bud Light sales reportedly dropped 17% following anti-trans marketing backlash
in a statement to BuzzFeed News:"From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public." The can celebrated Mulvaney's one year mark after transitioning.similarly criticized
after Mulvaney announced a partnership with the athletic brand. In a comment on Instagram, Nike said it wouldn't tolerate hate speech, and encouraged inclusivity. In response to the criticism levied at her partnership with both brands, Mulvaney, on the podcast"Onward with Rosie O'Donnell," said:"I think it comes back to the fact that these people, they don't understand me, and anything that I do or say somehow gets taken out of context and is used against me."The backlash against the brands adds to a wave of anti-trans sentiments and legislation over the last year.
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