Leading brewer AB InBev is making a big push in China and other parts of Asia — but seeking to topple local brewers could prove challenging.
But in China — where premium beers are popular — AB InBev is in third position with a 16% market share, according to Euromonitor. Across Southeast Asia, the company is not even in the top ten places.
China Resources Beer has more than 25% market share in the Chinese market, according to Reuters. Its vastly popular Snow beer is the top-selling beer in the world by volume. He added that China's tipple of choice is still the baijiu, a traditional drink made from fermented grain that holds sway in the country.
In addition to Budweiser, AB InBev also owns other popular beers such as Stella Artois, Corona and Hogaarden.Southeast Asia could prove to have better prospects, as it is projected to be a key driver for growth, according to research analyst at Euromonitor, Jarred Neubronner. Key markets would be Vietnam and Philippines, he added.
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