Hiring a business coach is a large investment, so knowing your needs and how a good business coach can help you is worth the research.
In the online space group programs are often offered in lieu of one-on-one coaching. These programs are beneficial for the coach because it allows them to make more money serving one to many rather than one-on-one. But buyer beware because group programs won’t give you the individual attention to your business needs.
Group programs tend to be structured with a cookie cutter or one size fits all approach when every business owner goes down their own unique path of building their business.such as human resources, sales, business finance, marketing, legal, leadership, just to name a few. Knowing the area your business is struggling and needs help with will help narrow down your business coach choices.
The bottom line is when looking for a business coach know what you need from them. Is it marketing, sales coaching, business finance planning? Knowing what you need to get from the coaching relationship will help you narrow down which business coaches can help you. Ask your business network for referrals. People are always happy to share the names of others when they’ve had a good experience with them.
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