The resurrection game continues over at Bustle Digital Group.
Over the past 18 months, BDG has been busy acquiring sites that were either dormant or about to be, including Gawker, Mic and The Outline, and has been slowly trying to revive them — with varying degrees of success.
As for The Outline, the Millennial-focused, general interest news site that BDG acquired in May, it has been employing a different strategy. In charge is a familiar face — Joshua Topolsky, the founder of The Outline who BDG kept on as editor in chief of culture and innovation brands. As well as The Outline and Input, he works on Mic and Inverse.
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