Twitter’s losing support from its biggest advertisers.
. If Twitter wants to lose its high-risk label, there’s several things GroupM reportedly wants to see, according to a document viewed byA “return to baseline NSFW levels”Transparency around plans that will affect user or brand safety, includingA commitment to content moderation, and ability to enforce the platform’s rules
Those requests are, to put it bluntly, zero percent surprising. Companies don’t want to advertise on platforms where their messages, carefully crafted to be as inoffensive and enticing to as many people as possible, appear next to
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