Chinese authorities hold absolute control over film distribution in the world’s largest film market, thanks to strict censorship, protectionist policies limiting the import of foreign content…
, or on “flat fee” terms. The China rights are licensed for a lump sum by a local firm that then takes on the risks and reaps the rewards of getting the work through censorship.
Less than a third of the foreign films screened last year were 2021 titles. Most were older, and a tenth of them were archive titles that dated from before 2010. Some 40% of revenue-share films this year earned less than RMB50 million, while only 8% of films earned more than RMB1 billion. That stands in stark contrast with the ledger for 2019, when only 14% of films grossed less than RMB50 million and 14% grossed more than 1 billion.
Warner Bros. was the most successful as getting its films into China in 2021, screening six titles. Disney followed with four, then Sony, Paramount and Universal with three apiece and 20th Century Studios with two. China’s National Alliance of Arthouse Cinemas also imported four films. Nearly half of them earned less than $784,000 , while less than a tenth of them broke the $15.7 million mark. Together, they accounted for just 2.7% of the total annual box office , down from 4.4% in 2020 and 6.8% in 2019.
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