Bye bye, billionaires: 15 people who lost their billionaire status in 2019
Bowen and Monsees founded Juul after meeting on smoke breaks while studying product design at Stanford University in 2004, previously reported. Ploom, a precursor to Juul, was launched in 2007 and first released Juul products in 2015. The company's Juul line was spun into a separate firm in 2017. The majority of the pair's respective net worths are tied to their 1.
75% stakes in the e-cigarette maker, SmileDirectClub founders Jordan Katzman and Alex Fenkell became two of the youngest billionaires in the US after the company's IPO in September — only to drop out of the three-comma club in October.
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