Elections come and go, but the season for political advertising sometimes seems to never end.
Facebook users in California, for example, may have noticed ads in recent months showing a woman with duct tape over her mouth and text that warns:"Legislators are leaving sexual assault survivors from public universities out to dry."
Now, California legislators are considering a proposal by Assemblyman Kevin Mullin that would require groups buying such"issue advocacy ads" about legislation to identify themselves and major funders in the same sort of disclaimers required in election campaign commercials.Proponents say the measure would be the first in the U.S.
Current law requires groups lobbying the California Legislature to disclose expenses such as advertising in routine quarterly filings with the secretary of state. Mullin's legislation would apply to groups spending more than $10,000 a year on advertisements about pending legislation or regulation. A disclaimer attached to the bottom of such ads would have to include not just the group behind the ad but its top three donors, if any have given more than $10,000. Some political messages — such as emails to a group's members, small buttons or skywriting — would be exempt.
The commercials are part of a campaign called Don't Lock Me Out California, which argues the proposed law would leave customers with fewer options when they need quick cash in an emergency.
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